We take our time to understand your business, and your long term goals. Only then can we identify your key digital marketing objectives, and build your custom plan. Then, you can invest in your plan with confidence. Of course, trends change quickly in the online world and we are always ready to pivot when you need us to, to maximise your business opportunities.
We want to know what you do and how you do it. Then we carve out what is the key objective for investing in Digital Marketing and work with you to design your best plan, and like everything be ready to adapt according to your business needs capturing market opportunities.
We take the pain out of posting on social media. Working with your content, we edit, brand and schedule visual and audio content across all appropriate social media platforms. This delivers timely, relevant content for your customers, while freeing up your time to focus on your business.
We work with you on the platforms that your customers use. We build your presence on the right platform, with the right message, at the right time, tailoring the engagement according to your customers’ needs. This ensures you have a consistently strong and relative presence wherever your customers find you online.
It doesn’t matter if you have the best product, or deliver the best service in the world: if the customer can’t find you, you won’t have a business. That’s where SEO comes in. Optimising your site for key words and search terms, together with high quality content and low bounce rates, will ensure that your site ranks higher in the major search engines. Regular site updates and fresh content are important too, and we can help you with that. SEM complements this, by leveraging the power of search engines in your marketing strategy.
We continuously monitor changes in search engine algorithms so that we can alert you to any updates needed for your website. This means that when Google and YouTube – the two largest search engines – scan your site, they always find fresh, relevant content. By being compliant with their algorithms, you raise your ranking to a more prominent search page position.
Pay-Per-Click is paid online advertising, such as social media ads, Google Ads and affiliate website ads. These all come under the PPC banner, much like TV, print and radio all come under traditional media advertising. We use a strategic approach to PPC, which will minimise your ad spend, while maximising your return on investment.
We work with you to deliver the best return on investment for your digital advertising budget. We take into account your overall business objectives, benchmarking from your current data dashboards and market activity. We work across all social media platforms, seeking to strike the perfect balance between connecting with your customers and activating their engagement. We understand that this is sometimes their personal space online, and take this into account when building your campaign.
By utilising automated systems integrated with your website, you maximise your customer engagement and relationship management.
Take the stress out of online marketing, and deliver on your goals. Contact us now to harness the power of digital and take your business to the next level.